Animosity Football Rebrand
For my senior thesis, I rebranded the Hmong flag football team I play for. Using design to give back to a team I helped build from scratch but never formally branded.
Logo
The logo is built around a crown, a long-standing symbol of Animosity Football. I remade it with the Hmong ram symbol integrated into its center stem. The ram symbol represents strength and masculinity, aligning with the team’s identity. Bold, aggressive typography with sharp angles compliments the crown’s form, creating a cohesive identity that balances cultural symbolism with competitive intensity.
BRANDING
To honor Animosity Football’s Hmong identity, I integrated traditional Hmong patterns into the jersey designs, extending the design across accessories like headbands and wristbands for a cohesive look. Fan apparel and polos take a cleaner and more simpler approach, using playful typography and intentional color to complement the core brand without overpowering it.
POSTERS
The posters spotlights the team captains and their role within the team. Each design is unique to the player while consistently highlighting their name, number, and position.
Exhibit
For the physical exhibit, I created a man-cave, outdoors-inspired setup. I had Astro turf to set the scene feel like a mini field, while gears like cleats, flags, a football, and the custom jerseys brought the sport’s energy and authenticity to life.
